The first episode of the series tentatively titled The Lord of the Rings viewers will see it on Prime Video on September 2, 2022. Истoчник aif.ru Earlier it was reported that the Amazon studio & nbsp; disclosed the release date of the fantasy series & nbsp; Lord of the Rings; based on the novels of John R.R. In addition, the creator of the project was obliged to remove all advertising content in which the trademark was illegally used. This was reported by the Financial Times. In response to a complaint against the creator of the cryptocurrency, the World Intellectual Property Organization confirmed that images from Tolkien's works were used in the design of its & nbsp; website, and the name of the cryptocurrency itself contains the initials of the writer – JRR ( John Ronald Ruel). John Tolkien's heirs have secured the closure of the JRR Token cryptocurrency, the name and advertising of which were associated with the name and work of the famous writer. Tolkien. The plot of the TV story unfolds several millennia before the events described in The Hobbit. Now the writer's heirs have received the rights to the JRR Token.com domain, the sale of cryptocurrency under this name is prohibited. '' As a result, the experts came to conclude that the product promotion strategy was designed to “ cash in on the notoriety of the work '' Tolkien. The advertising slogan of the cryptocurrency was: “ One token to rule all '', which also refers to the world of “ The Lord of the Rings.